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Opti Price Dashboard

The Price Distributions chart shows an overall view of how your products are priced against matched products, allowing you to quickly see if the shape of the distribution aligns with your pricing strategy.

Competitor Price breaks it down by competitor to give you better insight into the market and how your price points compare. This can be used as a starting point to make pricing adjustments to be inline with the market.

The final graph presents information on Category Analysis. When considering competitive pricing, each category or line of products will have unique goals. This price distribution allows your category managers to quickly assess if the overall distribution aligns with expectations.

 

Similar to Competitor Price, each category or line of products will have unique goals. This price distribution allows your category managers to quickly assess if the overall distribution aligns with expectations. 

The chart uses color to group Price Variance bins into three groups.

  • Priced Below (orange)
  • Similar Price (grey)
  • Priced Above (purple)

These colors are used throughout Opti Price to represent Price Variance groups.

If your goal is to be priced at or below the market, seeing a large percentage of your products in Purple (Priced Above) is an indicator that there are products that need your attention. To narrow in on those products, click on the column in the chart and you will redirect to a pre-filtered view of your products. You can also navigate to the Product Finder page and apply Price Variance Advance Filters.

The Price Variance compares your price against the median price for matched competitors. The chart includes all match types.

Within ‘Options’, you are able to apply filters to these dashboards to get dynamic view changes. If you are a customer that is enrolled in region based pricing, you can filter by a specific region to see how the dashboard graphs change. 

Price type will enable you to select either regular or lowest price, while match type will change the graphs to reflect only exact or like matches.