Tag Archives: competitive intelligence

The Role Technology Plays in Shaping E-Commerce

As retailers roar down the e-commerce highway with omnichannel marketing becoming table stakes, the question that I’m hearing from most retailers is “How do I effectively compete in dynamic e-commerce marketplaces?” As most are discovering, technology is the answer.  Some retailers have aggressively pursued technology strategies. Home Depot Ventures created a $150M fund to invest … Continue reading The Role Technology Plays in Shaping E-Commerce

Maximizing the ROI of Competitive Data

It all starts with Strategy. It may seem obvious to point this out, but for customers that are successfully using QL2 to provide competitive intelligence data, how they use QL2 is a direct implementation of their business strategy. They have successfully taken their business strategy and have created a search and analysis methodology that allows … Continue reading Maximizing the ROI of Competitive Data

How Brands and Retailers Can Win in a Competitive Marketplace

As CEO of QL2, I have the pleasure of working with some of the best companies and the best people across the travel and retail industries. What I hear most from them is that competitive intelligence is the key for them to winning in their competitive marketplaces. E-commerce has changed the selling proposition dramatically over … Continue reading How Brands and Retailers Can Win in a Competitive Marketplace